Interdisciplinary seminar
In this seminar, students deal with current topics at the interface of Business Administration/Marketing/Enology. New scientific findings on business management in the wine industry, environmental changes, consumer research and market research form the basis for student analyses and projects.
- Illuminating the wine industry with regard to innovative measures in the
value chain - focus on the active customer - Wines from California in Germany - penetration and consumer perspective
- Trends using the example of business model and product range changes
- Planning and realization of a customer survey for a winery
- Celebrity wines: what is hidden in the bottles of the stars?
- New business models in the wine industry - wine in the city
- Customer management - evaluation of active and passive customers and
measures for (re-)activation - The wine industry in 2050 - perspectives and visions
- Analysis of the Vins de Bordeaux campaign
