Selection of completed Master's and Bachelor's theses
The aim of the Master's and Bachelor's theses in the Department of Marketing is to work on marketing-related issues from wine industry practice with the help of the latest scientific findings.
- Development of an innovative product concept for the wine and beer market: an empirical analysis in cooperation with the German Aerospace Center (Master's thesis)
- Analysis of the status quo and outlook on future trends in online sales channels in the German wine market
- The German wine consumer outside the traditional wine-growing regions: An investigation using the example of North Rhine-Westphalia
- The wine tourist in comparison: An empirical analysis based on selected German wine-growing regions
- Potential analysis of wine clubs as a customer loyalty tool in direct sales using the case study of a Palatinate winegrowers' cooperative
- Success factors of wine marketing: An analysis using the example of Sonoma Valley wineries