Research projects
- Study "Wine Label Design": Influence of label design on taste perception and consumer behavior (together with Dr. Sergej von Janda, Rebecca Dolan, Ph.D., Dr. Pascal Wegmann-Herr, Prof. Dr. Gergely Szolnoki)
- Digitalization of wine marketing: status quo, digitalization strategies and success factors
- Design and success factors of social commerce using the example of the wine industry
- Wine tourism